Most business owners are working hard in the wrong areas.

In 10 minutes, find out exactly where your business creates value, where it leaks it, and what to fix first. Your free report gives you a score across 8 dimensions with specific actions, not generic advice.

10 minutes | 30 questions | Free instant report

What You Get in Your Free Report

Your Business Strength Score

A score across 8 value dimensions, each rated Critical, Vulnerable, Developing, or Strong. You see where your business holds up and where it does not.

A Specific Diagnosis, Not Generic Observations

For each dimension, you get a diagnosis of what is working structurally and what is limiting your growth. The output reflects your score profile, not a template that applies to any business.

What Your Gaps Are Costing You

Euro-denominated estimates of what your weaknesses cost in revenue, enterprise value, and growth capacity. At EUR 1M in revenue, a 10-point margin gap costs EUR 100K per year. Your report calculates your specific numbers.

The Patterns You Have Noticed But Not Diagnosed

You have seen the symptoms. This report connects them to root causes. When you read the warning signs section, you will recognize what you have been looking at.

The Errors That Keep Businesses Stuck

The 3 to 4 mistakes most business owners at your score level make when they try to fix these problems alone. Knowing what to avoid saves months.

Quick Wins, 30-Day, and 90-Day Action Plans

Specific actions with instructions, timelines, and effort estimates. Not "improve your marketing." More like: "Calculate your Revenue at Risk number this week. Here is how."

Your Personalised Report

66 /90
Business Value Score
Developing

Visual Score Dashboard

Radar chart + section bars showing your strengths and gaps at a glance

Overview Analysis Actions
Owner Dependence 9/11
Revenue Quality 10/11
Profitability 7/11
Growth Trajectory 8/11
Team & Talent 9/11
Systems & Processes 6/11
Market Position 10/11
Financial Controls 7/11

Deep-Dive Analysis

Tabbed layout with detailed insights, cost metrics, and action items per area

PDF

Downloadable PDF Report

A professional report you can share with partners, advisors, or your team

Why Business Owners Use This Assessment

30 questions covering every dimension that determines what a buyer would pay for your business.
8 value dimensions analyzed using the same framework applied in M&A due diligence.
Output specific to your score profile, not a template with everyone's name swapped in.
Built on 25+ years of evaluating businesses worth EUR 1M to EUR 10M across 9 countries.
Available in English and Spanish.
Free. No credit card.

Built by Erwin de Grave

25 years of cross-border M&A experience. 9 countries. EUR 19.6M in documented purchasing savings delivered. This assessment uses the same analytical framework I apply when evaluating acquisition targets. The difference: you see the findings before a buyer does.

Who this is for:

Business owners generating EUR 500K to EUR 5M or more in annual revenue who want to know exactly where their business creates value, where it leaks, and what to fix first.

Three Steps to Business Clarity

1

Answer 30 questions

Straightforward questions about how your business operates today. Multiple choice. No financial statements needed. Takes 10 minutes.

2

Get your personalised report

Your score across all 8 dimensions, with tier ratings, specific diagnoses, cost analysis, and a complete action plan. Available instantly as a PDF.

3

Know what to fix first

Each section gives you a Quick Win for this week, a 30-Day milestone, and a 90-Day target. You will know which problem to address first and exactly how to address it.

"Will this tell me something I do not already know?"

You know there are problems. What you do not know is which ones cost you the most. A gap in owner dependence and a gap in revenue quality look similar from inside the business. They require completely different fixes and have very different cost profiles. This assessment breaks your business into 8 independent dimensions, shows you where value is leaking, what it costs in euros, and which fix produces the fastest return.

Ten minutes is enough to find out

Your business has a value. Right now, something is either building it or eroding it. Most owners do not know which until it is too late to act.

10 minutes | 30 questions | Free instant report

Before We Begin

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Operational Autonomy (Owner Dependence)

Question 1 of 30

The "Absence Test": If you exited the business for 30 days with zero contact, what is the impact on performance?

Question 2 of 30

Relationship Concentration: What percentage of sales or strategic accounts rely on your personal involvement?

Question 3 of 30

Decision Governance: How many daily operational decisions require your explicit approval?

Question 4 of 30

Succession Readiness: Is there a designated Second-in-Command (2iC) capable of leading the business?

Revenue Quality & Predictability

Question 5 of 30

Recurring Revenue Profile: Percentage of total revenue derived from subscriptions, retainers, or long-term contracts.

Question 6 of 30

Client Concentration Risk: Revenue loss impact if your top three clients were to churn simultaneously.

Question 7 of 30

Financial Forecasting Accuracy: How reliably can you project revenue 180 days out?

Question 8 of 30

Annual Client Retention: What percentage of your active client base is successfully retained year-over-year?

Profitability & Fiscal Health

Question 9 of 30

Benchmark Performance: How does your net profit margin compare to your industry peers?

Question 10 of 30

Cash Flow Velocity: Do you experience liquidity constraints despite reporting paper profits?

Question 11 of 30

Are your profit margins improving, stable, or declining over the last 3 years?

Growth Trajectory & Scalability

Question 12 of 30

Historical Growth Performance: What has been your Compound Annual Growth Rate (CAGR) over the last three fiscal years?

Question 13 of 30

Expansion Pipeline: Have you identified and validated scalable growth opportunities that remain unexploited?

Question 14 of 30

Scalability Bottlenecks: What is currently the primary factor limiting your ability to scale operations?

Team & Talent

Question 15 of 30

Do you have a functional management layer, or is the reporting structure flat?

Question 16 of 30

What is the average tenure of your key personnel and leadership?

Question 17 of 30

If your most valuable employee resigned tomorrow, what would be the impact?

Question 18 of 30

How would you describe your ability to attract and retain high-quality talent?

Systems & Processes

Question 19 of 30

Are core business processes documented for replicable execution?

Question 20 of 30

What is the average ramp-up time for a new hire to reach full productivity?

Question 21 of 30

Do you utilize an integrated technology stack (CRM, PM, ERP)?

Question 22 of 30

Where is your institutional knowledge centrally stored?

Market Position

Question 23 of 30

What is the primary driver behind a client's choice to work with you?

Question 24 of 30

Could you implement a 10% price increase without significant client churn?

Question 25 of 30

How quickly could a well-capitalized competitor replicate your business model?

Financial Controls

Question 26 of 30

What is the frequency of your formal financial statement reviews?

Question 27 of 30

Do you track Unit Economics (Customer Acquisition Cost vs. Lifetime Value)?

Question 28 of 30

What is the current state of your financial record-keeping?

Question 29 of 30

Do you perform formal Budget vs. Actual (Variance) analysis?

Question 30 of 30

Do you have a data-backed understanding of your company's current valuation?

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